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Graphic DesignLogo • Business Card • Printed T-shirt
The slogan of the Laugh Yourself Daft website reads as follows: “It is not because we are happy that we laugh, but because we laugh that we are happy”. John Ledjerman’s unique approach has been to take laughter, which is in itself a fun activity, and create a lasting impact on people’s spirits.
The mandate Mr. Ledjerman gave me was to develop a visual identity and a website, whose central theme would be laughter, but which would also look serious. The solution was to create a delicate graphic blend of elegance and humor.
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